Susan Wilson – Deep Roots & New Shoots
It’s in my blood. With over 30 years global experience in the paper and packaging market, I established Packaging Tree to share with brands my knowledge and know-how in paper, moulded pulp and packaging, and plastic-free options.
Listening, seeing and feeling the brand and watching the storybook come alive in packaging fascinates me. Tuned into consumer behaviour I never underestimate the sensory, theatrical and sustainability messaging potential of packaging.
Connecting with the people, caring about their projects, and translating their brand story into a tangible product for manufacture and launch – that’s what I love!
I’ve always worked with brands, and I’ve always worked in packaging. My globetrotting has led me to far flung places working on creative and technically challenging brand packaging projects with complex manufacturing supply chains. So many experiences, so many insights in paper, packaging, pulp, moulded pulp, manufacturing and the world of colour.
I’d like to share my knowledge with you!